On Strategy, Decisions and Realities of Building Businesses

by Vijay Jain — Operator, Advisor & Investor

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Vijay Jain is a seasoned consumer and retail expert with over 25 years’ experience in building and scaling businesses. As Founder-Director of ORRA and former CEO of ORRA and Ritu Kumar, he has led both founder-driven and professionally managed companies, delivering growth, cultural transformation, and customer-centricity.

He brings a rare blend of financial acumen from investment banking and operating expertise as CEO. Today, as an Operating Partner, Advisory Board Member, and Board Mentor, he works across industries — from consumer and retail to wellness, food, and emerging tech — with a focus on governance, strategy, and sustainable growth. Deeply engaged with AI and digital transformation, Vijay helps businesses leverage technology, strategy, and people to scale faster and build future-ready organisations. As an active angel investor, he has invested in companies including Medi Assist and Slice Bank.

He is also a recognized speaker, having shared insights on leadership, scaling brands, and digital transformation at platforms including CII, Harvard Business School, and Google.

🎤 Speaker at CII Startup Buzz — Founders & Mentors: Match Made in Heaven or Recipe for Chaos – in conversation with Vijay Jain

This session of Startup Buzz, hosted by the Confederation of Indian Industry (CII) Western Region Startup featured Vijay Jain in conversation with entrepreneurs and leaders about the true dynamics of mentorship in the startup ecosystem.

Moderated by Pritam Onsker (Founder & CEO, Tailorsmart) with opening remarks by Ravikant Sabnavis (CII) in the presence of Ninad Karpe (Chair, CII Western Region Startup Subcommittee), the dialogue explored how founders and mentors can create relationships that accelerate growth without slipping into control or chaos.

🔑 Highlights from Vijay Jain’s talk

👉 My journey from investment banker → entrepreneur → CEO → mentor

👉 Why entrepreneurs live with ambiguity, while professionals optimize within frameworks

👉 The 5 pillars of effective mentorship:

Strategic clarity Opportunity scanning Prioritization Platform for scale And above all — Trust 👉 When mentorship accelerates growth — and when it risks becoming control or chaos 👉 How AI-driven tools can complement human mentorship

📺 Watch the full session here:

Event Host: CII Western Region

Speakers: Vijay Jain, with moderation by Pritam Onsker

Opening Remarks: Ninad Karpe, Ravikant Sabnavis, and the CII WR Startup Buzz team

About Vijay Jain

Vijay Jain, Founder-Director of ORRA and former CEO of ORRA and Ritu Kumar, is a seasoned consumer and retail leader with expertise across jewellery, fashion, and wellness. He now works as an Operating Partner, Advisory Board member, and Board Advisor, guiding businesses in brand building, omnichannel growth (retail + online), and consumer insights. His leadership has consistently delivered high growth and cultural transformation, earning him a reputation for building people-first, customer-centric organisations.

Vijay has also been invited to speak at leading conferences including CII, Harvard Business School, and Google, where he shares insights on leadership, scaling consumer brands, and digital transformation. Through his writing and talks, he is recognised for bringing management ideas to life by linking global strategy frameworks with the realities of Indian markets, positioning him as a thought leader at the intersection of business, technology, and leadership.

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