Vijay Jain – Scaling Consumer Brands & New Age Ventures
On Strategy, Decisions and Realities of Building Businesses
Category: Startup
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By Vijay Jain Founders are often asked a familiar question:If you focus on profitability early, are you leaving growth on the table? It’s a logical question—especially from an investor’s lens. Growth represents optionality, scale, and market capture. Profitability can look like restraint. It sounds like a fair question. But I’ve come to see it as…
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Reading Dr. Ram Charan’s recent article on The Mindset Behind Trillion-Dollar Companies reminded me of a post I wrote two years back, in April 2023 — about how a company’s mindset and starting point shape its organizational DNA. He speaks of building data systems that learn and compound — a theme that closely aligns with…
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Consistency, Delight in Luxury, and Delight Beyond Luxury The Service Translation Framework explains how brands translate values into action by balancing Consistency, Delight in Luxury, and Delight Beyond Luxury. I. The Core Thesis: Service as a Mindful Pause World-class customer experience (CX) and enduring brand loyalty are achieved only when service and execution consistently go outside the script to deliver…
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This session of Startup Buzz, hosted by the Confederation of Indian Industry (CII) Western Region Startup featured Vijay Jain in conversation with entrepreneurs and leaders about the true dynamics of mentorship in the startup ecosystem. Moderated by Pritam Onsker (Founder & CEO, Tailorsmart) with opening remarks by Ravikant Sabnavis (CII) in the presence of Ninad…
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Having lived each of these roles — and worked with founders, teams and boards — I’ve come to realise: It’s not just the work that’s different — it’s the mindset. And the misalignment between these mindsets often creates friction — but also opens the door to real breakthroughs. 🔵 POSSIBILITYFounderDriven by conviction. Sometimes even if…
Vijay Jain – Scaling Consumer Brands & New Age Ventures 