Vijay Jain – Scaling Consumer Brands & New Age Ventures

On Strategy, Decisions and Realities of Building Businesses

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Vijay Jain is a seasoned consumer and retail expert with over 25 years’ experience in building and scaling businesses. As Founder-Director of ORRA and former CEO of ORRA and Ritu Kumar, he has led both founder-driven and professionally managed companies, delivering growth, cultural transformation, and customer-centricity. He brings a rare blend of financial acumen from investment banking and operating expertise as CEO. Today, as an Operating Partner, Advisory Board Member, and Board Mentor, he works across industries — from consumer and retail to wellness, food, and emerging tech — with a focus on governance, strategy, and sustainable growth. Deeply engaged with AI and digital transformation, Vijay helps businesses leverage technology, strategy, and people to scale faster and build future-ready organisations. He is also a recognized speaker, having shared insights on leadership, scaling brands, and digital transformation at platforms including CII, Harvard Business School, and Google.

Category: Customer Experience (CX) (Essential)

  • When Inventory Is Not the Problem

    I was recently engaged with the founder of a consumer lifestyle business that had over 300 days of unsold inventory sitting across its stores and warehouses. The management team was under pressure. The board wanted answers. And the instinct — as it almost always is in these situations — was to discount, liquidate, and move…

  • Crafting Indian Luxury: Lessons for Brands and AI

    A Personal Encounter As I stepped into the lobby and looked up from my phone, I sensed it immediately—this wasn’t just luxury; it was something more beautiful, more deeply rooted. The staff stood poised, draped in what looked like the palace’s memory, woven into Banarasi silk. I was captivated by those sarees—the gold and maroon…

  • Building a Brand: The Service Translation Framework

    Consistency, Delight in Luxury, and Delight Beyond Luxury The Service Translation Framework explains how brands translate values into action by balancing Consistency, Delight in Luxury, and Delight Beyond Luxury. I. The Core Thesis: Service as a Mindful Pause World-class customer experience (CX) and enduring brand loyalty are achieved only when service and execution consistently go outside the script to deliver…