Vijay Jain – Scaling Consumer Brands & New Age Ventures

On Strategy, Decisions and Realities of Building Businesses

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Vijay Jain is a seasoned consumer and retail expert with over 25 years’ experience in building and scaling businesses. As Founder-Director of ORRA and former CEO of ORRA and Ritu Kumar, he has led both founder-driven and professionally managed companies, delivering growth, cultural transformation, and customer-centricity. He brings a rare blend of financial acumen from investment banking and operating expertise as CEO. Today, as an Operating Partner, Advisory Board Member, and Board Mentor, he works across industries — from consumer and retail to wellness, food, and emerging tech — with a focus on governance, strategy, and sustainable growth. Deeply engaged with AI and digital transformation, Vijay helps businesses leverage technology, strategy, and people to scale faster and build future-ready organisations. He is also a recognized speaker, having shared insights on leadership, scaling brands, and digital transformation at platforms including CII, Harvard Business School, and Google.

Category: scale

  • When Inventory Is Not the Problem

    I was recently engaged with the founder of a consumer lifestyle business that had over 300 days of unsold inventory sitting across its stores and warehouses. The management team was under pressure. The board wanted answers. And the instinct — as it almost always is in these situations — was to discount, liquidate, and move…

  • Growth, Profitability, and the question Founders are really being asked

    By Vijay Jain Founders are often asked a familiar question:If you focus on profitability early, are you leaving growth on the table? It’s a logical question—especially from an investor’s lens. Growth represents optionality, scale, and market capture. Profitability can look like restraint. It sounds like a fair question. But I’ve come to see it as…

  • The Starting Point and the Mindset Behind Trillion Dollar Companies

    Reading Dr. Ram Charan’s recent article on The Mindset Behind Trillion-Dollar Companies reminded me of a post I wrote two years back, in April 2023 — about how a company’s mindset and starting point shape its organizational DNA. He speaks of building data systems that learn and compound — a theme that closely aligns with…