On Strategy, Decisions and Realities of Building Businesses
by Vijay Jain — Operator, Advisor & Investor
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Vijay Jain is a seasoned consumer and retail expert with over 25 years’ experience in building and scaling businesses. As Founder-Director of ORRA and former CEO of ORRA and Ritu Kumar, he has led both founder-driven and professionally managed companies, delivering growth, cultural transformation, and customer-centricity.
He brings a rare blend of financial acumen from investment banking and operating expertise as CEO. Today, as an Operating Partner, Advisory Board Member, and Board Mentor, he works across industries — from consumer and retail to wellness, food, and emerging tech — with a focus on governance, strategy, and sustainable growth. Deeply engaged with AI and digital transformation, Vijay helps businesses leverage technology, strategy, and people to scale faster and build future-ready organisations. As an active angel investor, he has invested in companies including Medi Assist and Slice Bank.
He is also a recognized speaker, having shared insights on leadership, scaling brands, and digital transformation at platforms including CII, Harvard Business School, and Google.
Category: growth vs profitability
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By Vijay Jain Founders are often asked a familiar question:If you focus on profitability early, are you leaving growth on the table? It’s a logical question—especially from an investor’s lens. Growth represents optionality, scale, and market capture. Profitability can look like restraint. It sounds like a fair question. But I’ve come to see it as…
On Strategy, Decisions and Realities of Building Businesses 